10 Email Marketing Statistics You Need to Know in 2022 (2023)

FAQs

Is email marketing still effective 2022? ›

Absolutely! It is more relevant now than ever before. Research shows us that email is still the best channel to reach people on, ahead of other channels, even with the increase in popularity of social media and other messaging platforms. Email users are anticipated to continue growing.

A good email open rate is one that meets the average across industries—right around 17%.

What is a good open rate for email? A good email open rate should be between 17-28%, depending on the industry you're in. While knowing these numbers is a great starting point, it's worth it to look into your specific industry averages and compare your metrics with those in your specific industry.

According to Campaign Monitor, a healthy email open rate can be anything from 20% - 40% (or higher).

In general, an open rate of 30% is, in practice, a top-tier score, and most people average 10-15% per campaign. Be a Better Marketer: Learn even more about achieving a good email open rate!

Email open rates vary from industry to industry and depend on the quality of your email list. However, the average email open rate across all industries is 17.92%. This means anything from 15% to 25% and up is a good open rate.

What percentage of emails convert to sales? ›

The conversion rate shows what percentage of marketing emails lead to sales, on average. In 2021, the average conversion rate of emails was 1.22%, according to Barilliance. That's just over one sale in 100 emails.

Email marketing has a return on investment (ROI) of $36 for every $1 spent. Email marketing makes money. For every $1 you spend on email marketing, you can expect an average return of $36. That's a higher return than you can expect from any other form of marketing — digital or otherwise.

1. Audience's Permission. The most important key in an email marketing campaign is to get the permission of the audience before contacting them. Members, who are not subscribed to your marketing emails, should NEVER be sent an email whatever the reasons.

Emails are delivered extremely fast when compared to traditional post. Emails can be sent 24 hours a day, 365 days a year. Webmail means emails can be sent and received from any computer, anywhere in the world, that has an internet connection . Cheap - when using broadband , each email sent is effectively free.

Text messaging or in-app direct messaging.

New email service entrants will emerge as demand increases. In the next two years alone, the number of worldwide email accounts is reportedly expected to continue growing at a slightly faster pace than the number of worldwide email users (3% per year — reaching 4.4 billion worldwide users by end of 2024). 2.

“Open rates between 30% and 40% are generally considered very good, and above 40% are great.

As a rule of thumb you should look for 10 to 15% CTOR, so can compare emails against this benchmark.

The average email open rate for all industries we analyzed is 21.33%. Open rates are one of the best ways to tell whether your email strategy is working. This number shows what percentage of your audience opens the emails you send them.

What is a good size email list? ›

The size of your email list is critical, and regardless of the size of your e-commerce firm, you should strive for at least 1000 subscribers. If there are fewer than 1000 subscribers, conversions will be challenging.

Data show that the best time to send your email is during the morning, and more specifically, between 9-11 am. Moreover, data also indicate that sending emails from 1 pm to 2 pm is also a great alternative if you don't want to target your audience during the morning hours.

Nearly two out of three marketers say open rates are the primary metric used to measure email marketing performance, but Apple's privacy changes have killed open-rate accuracy. If you're a marketer, it's time to rethink your current email strategies.

American spammers generate 8.4 billion messages a month, while Chinese spammers send out 8.2 billion spam emails. Some of the worst spam sites emanate from China, where hackers craft some of the most prolific spambots in the world.

What is a Good Unsubscribe Rate? Generally, an unsubscribe rate below 0.5% is a good unsubscribe rate for an email campaign. A rate below 0.2% typically indicates that you are within the norm and a rate above 0.5% means you have some work to do.

The range that you want your click-to-open rate to fall is between 10-15%. However, if you're not familiar with how this metric applies to your email strategy, we'll take a dive into how it relates to the common metrics you're already using today.

Gmail. Gmail by Google is one of the most popular web clients for email because it's free and easy to use. In fact, Gmail accounted for 36.5% of email opens globally in 2021. Gmail supports 105 languages and also offers paid plans for businesses of all sizes.

Professional Email Address Format

The most standard and recommended form of a professional email address is of course the firstname.lastname@domain.tld format. But there are some other ways you can get a professional email address, such as: firstnameinitial.lastname@domain.tld. firstnameinitiallastname@domain.tld.

Which email type is best? ›

Gmail is the overall best email service. Outlook is good for multiple app integrations. Yahoo has good spam blocking capabilities. Zoho Mail is the best option for home businesses.

The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE AND PEOPLE. Although the 5 Ps are somewhat controllable, they are always subject to your internal and external marketing environments. Read on to find out more about each of the Ps.

A few digital marketing trends of 2022 can create a competitive advantage when used efficiently. Influencer marketing, video marketing, omnichannel marketing, and others are some of the latest digital marketing trends discussed in detail below.

What's a good conversion rate for marketing? Really, anything above 10% is going to help you grow your business significantly. Top businesses achieve, on average, an 11-12% conversion rate so anything over 10% puts you in the top tier of all global marketers.

What's a good conversion rate? A good conversion rate is above 10%, with some businesses achieving an average of 11.45%. Earning a good conversion rate places your company in the top 10% of global advertisers, which makes your conversion rate two to five times better than the average conversion rate.

Email offers the highest and most measurable ROI (return on investment) of all types of marketing. But, there are some emails that generate higher returns than others. So, how do you know what kind of email marketing campaigns have the best ROI? The answer is to know and flow with the trends.

To measure the success of your email marketing efforts that you want to report on, analyze these three key areas: Individual email metrics. Channel-wide email metrics. Return on investment.

An email marketing list can cost between $100 and $600 CPM (cost per mille, the price for 1000 email addresses). The price of an email list depends on the quality of the emails and the type of person that is on the list.

How do you measure the success of an email campaign? ›

What is a good CPC rate? A good CPC (cost per click) rate is determined by your ROI on the spend. If something costs $1, you want to make at least $1.20 back (at a minimum). A really good CPC rate would be to get $2 back for every $1 spent.

Email marketing isn't dead. This marketing method is still a highly effective tool to use in 2022. However, many businesses are making mistakes with their marketing emails — and this means you might not see good results from your efforts.

Like most things since the 70s, email marketing has progressed and adapted. It now offers more possibilities, especially with the introduction and development of artificial intelligence (AI). Let's take a look at how AI will impact email marketing, what it means for your business and your overall marketing efforts.

People still enjoy receiving emails in their inboxes, despite the growing popularity of social media. Email marketing isn't dead, and it's still one of the most cost-effective methods to contact customers today.

Will email get outdated in few coming years? No, email is the only way professionals communicate. Although as it is sometimes used in general communication this can be outdates, but in business, professional communication it will not be outdates.

Summary: Email Marketing Statistics

333.2 billion emails are sent and received each day in 2022. The average expected ROI is $42 for every $1 you spend on email marketing.

Think about this: More than 20% of marketing emails never make it to a subscriber's inbox. That's more than one in five emails! Of course, just like open rate, average deliverability rates differ by region.

Is email marketing better than social media? ›

In terms of overall performance, you may be surprised to find that email typically produces better results than social media. While results will differ largely based on industry, Campaign Monitor provides the following benchmarks for email marketing: The average email open rate is between 15-25%

Your email campaign will fail if you don't avoid these mistakes: Using boring and spammy lines. Having no clear and strong call-to-action. Lack of email segmentation.

Your Gmail account is considered inactive when you haven't accessed it for more than 24 months (two years). If your account becomes inactive, you could lose the data that you stored in Gmail, such as messages, files, pictures, and videos. Still, you won't lose the account.

Just a couple of Gen Z's preferred sign-offs, courtesy of the Tik Tok mash-up above: “See yas later,” “That's all,” “Hehe bye” and—my personal fave—“alright, alright, alright.” (Matthew McConaughey somehow transcends generations, right?)